EDAA




What is European Interactive Digital Advertising Alliance (EDAA)?

The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control for online behavioural advertising. This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost. The self-regulatory initiative is based upon IAB Europe's OBA Framework and EASA's BPR on OBA.

View EDAA accredited organizations | www.edaa.eu