What is European Interactive Digital Advertising Alliance (EDAA)?

The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control for data driven advertising. This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost. The self-regulatory initiative is based upon a set of underlying European Principles supported by the entire value chain for data-driven advertising, and backed up by EASA's BPR on OBA.

View EDAA accredited organizations | www.edaa.eu