IAB Viewability


IAB Viewability Certification

The Interactive Advertising Bureau (IAB) developed the global standards for measuring the online ad as it is delivered to the consumer. The standards have been accepted by key industry stakeholders in the US, Europe, Asia, and Latin America.

The BPA iCompli Tech Assurance ad server/platform/viewability certification ensures an organization is in compliance with all IAB guidelines, including: ad campaigns, ad impressions, digital video, mobile app, mobile web, rich media, data and viewable impressions.

Our examination includes a review of Campaign Insertion Process and Scheduling, Advertising Delivery/Trafficking Process, Impression and Click Measurement Process and Considerations, Rich Media Creatives, Digital Video Advertisements, Mobile Web, Viewable Ad Impression Measurement/Reporting, Data Filtering Procedures, Reporting Process, Documentation Standards, 3rd-Party Software, Disclosures and Definitions.