Industry Guideline Compliance

BPA-iCompli is a fully accredited, third-party auditor of compliance to established industry guidelines for the following organizations:

  • Interactive Advertising Bureau (IAB)

    iCompli provides compliance services to Interactive Advertising Bureau (IAB) guidelines while providing additional systems verification that goes above and beyond IAB requirements. Some of those added benchmarks include: software development cycle, access control and disaster recovery/business continuity review.

  • Trustworthy Accountability Group (TAG)

    iCompli verifies compliance to TAG's Inventory Quality Guidelines (IQG), including adding new advertisers, vetting publishers, company principles and methoodology, inventory source and complain resolution policies.

  • European Interactive Digital Advertising Alliance (EDAA)

    As an EDAA-approved certification provider, iCompli's certification process assures organizations' compliance with the EU Self-Regulatory Program.

  • JICWEBS - (DTSG)/Anti-Fraud Program

    iCompli is an approved verification provider to the Digital Trade Standards Group (DTSG) Good Practices Principles to facilitate the safe and fair buying and selling of digital advertising in the UK and Ireland. In addition, companies can now be certified against reducing online ad fraud through the JICWEBS Anti-Fraud program.


    For Project COUNTER, (Counting Online Usage of Networked Electronic Resources), iCompli verifies vendor compliance with COUNTER Codes of Practice, which is an international set of standards and protocols governing the recording and exchange of online usage data.

  • Digital Out of Home (DOOH)/Point of Care

    iCompli offers independent, third-party validation for out-of-home advertising campaigns and platforms, including Point of Care advertising.