Challenge: Today's online advertising networks seek to better establish trust with buying communities. They also wish to demonstrate transparency within the ultra-competitive media marketplace.

Solution: BPA iCompli Tech Assurance's Ad Server System Certification complies with all Interactive Advertising Bureau (IAB) guidelines and provides additional systems verification that goes above and beyond the IAB requirements. Some of those added benchmarks include a disaster recovery/business continuity process review, behavioral/activity-based filtering procedures and the reporting of the time at which data is considered final. BPA iCompli Tech Assurance was a member of the original IAB Measurement Guidelines and Measurement Certification committee. In addition, BPA iCompli Tech Assurance's system certification staff are all Certified Information System Auditors (CISA).