Challenge: Today's online advertising networks seek to better establish trust with buying communities. They also wish to demonstrate transparency within the ultra-competitive media marketplace.
Solution: BPA-iCompli's Ad Server System Certification complies with all Interactive Advertising Bureau (IAB) guidelines and provides additional systems verification that goes above and beyond the IAB requirements. Some of those added benchmarks include a disaster recovery/business continuity process review, behavioral/activity-based filtering procedures and the reporting of the time at which data is considered final. BPA-iCompli was a member of the original IAB Measurement Guidelines and Measurement Certification committee. In addition, iCompli's system certification staff are all Certified Information System Auditors (CISA).